Use cases
Who actually needs a resizer that does not upload
Fit is a small tool. These are the jobs it is built for — not a generic ‘everyone should convert files’ page.
Social and short-form video
A creator with a folder of stills from a shoot should not have to push every frame through a website that keeps copies. Drop the batch, hit IG Portrait or Story, Fill crop, ZIP. YouTube thumbs are a separate pass at 1280×720. The filenames carry the size so an editor can see 1080x1920 versus 1280x720 without opening each file.
Shops and catalogues
Marketplaces reject images that are too small, too large, or the wrong ratio. Fit lets a shop owner hit a square packshot without sending product photos — sometimes unpublished — to a third-party converter. Fit mode (contain + pad) keeps the whole SKU in frame when a crop would cut a label.
Newsletters and unfurl cards
LinkedIn 1200×627 and Facebook 1200×630 exist as chips because link previews look amateur when a 4:3 camera file is auto-cropped by the network. Resize once, attach the result, and the card is the crop you approved.
Listings and flyers
Property photos, event posters, and menu specials often start as a phone panorama. Fill into the slot the listing site documents. If the site is picky about megabytes after the pixel count is right, run Crush next. Fit does not replace a compressor; it sets the frame.
Anyone under a policy or a contract
Schools, clinics, legal teams, and journalists regularly have photos they are allowed to process locally and not allowed to park on a random SaaS. Fit has no account and no upload endpoint. We cannot recover a file you resized, because we never received it. That is the point. See Privacy and Contact.
Fit is the wrong tool if you need PDF merge (Folio), HEIC decode (HEIC Local), metadata wipe as the primary job (Strip), or format conversion (Shift). Use those instead of stretching this resizer into a suite it is not.
Platform ceilings, not another size table: Instagram, YouTube, avatar.